Calculate Your Ad Profit: The Simple ROAS Calculator

Spending money on ads but not sure if you’re making a profit? It’s a common problem for any business owner. Our simple and free Return on Ad Spend (ROAS) calculator takes the guesswork out of your marketing. Instantly see your results and make smarter decisions with your ad budget.

Ready to get started? It only takes a few seconds.

  • Enter your total Ad Spend (R).
  • Enter the Ad Revenue (R) you generated.
  • Click Calculate.

What is ROAS?

ROAS stands for Return on Ad Spend. It’s a marketing metric that shows you how much revenue you’re getting for every Rand you spend on advertising.

The formula is simple: ROAS = Ad Revenue / Ad Spend.

Knowing your ROAS is crucial because it helps you:

  • Identify which ad campaigns are most profitable.
  • Make informed decisions about where to invest more of your budget.
  • Accurately measure the success of your marketing efforts.

How to Use the Calculator: Examples

HereÔÇÖs how our calculator can help you answer key questions about your business.

Scenario 1: You want to find your ROAS.

Let’s say you spent R2,000 on Facebook ads and generated R10,000 in sales.

  • Enter R2,000 in the Ad Spend box.
  • Enter R10,000 in the Ad Revenue box.
  • The result is a 5.00x ROAS. This means for every R1 you spent, you earned R5 in revenue.

Scenario 2: You want to know what your required Ad Spend is.

You know you need to generate R20,000 in revenue, and your target is a 4x ROAS. How much should you spend?

  • Enter R20,000 in the Ad Revenue box.
  • Enter 4 in the ROAS box.
  • The result is a required Ad Spend of R5,000.

Does your ROAS look low?

If the numbers you see in the calculator aren’t what you hoped for, it’s not a dead endÔÇöit’s a sign that your PPC campaigns could be working harder. Stop wasting money on a problem you already solved.

Platforms like Google and Microsoft Ads give you the tools, but they don’t give you the handbook.

I provide the structure to turn your ad spend into a predictable engine of advantage. I help businesses in South Africa get immediate, qualified traffic and a consistent lead flow that frees you up to focus on running your business.