3. If this project delivers ONE result that makes it worth every penny ÔÇö what would that be?
This is your North Star.
What outcome would make you say, ÔÇ£Yes, this was worth it?ÔÇØ
(e.g., ÔÇ£I stop losing clients to competitors,ÔÇØ ÔÇ£I get 5 qualified leads per week,ÔÇØ ÔÇ£I finally understand whatÔÇÖs workingÔÇØ)